Target Product Detail Page
Project Overview
Project Role: Lead UX Designer / Researcher
In this project, I undertook the redesign of the Product Detail Page to enhance the user experience and streamline the purchasing process. The goal was to create a more engaging and informative page that would facilitate decision-making and increase conversion rates.
Results
Increased User Engagement: Users spent more time on the product page due to the enhanced visual appeal and improved information layout.
Higher Conversion Rates: The more accessible Add to Cart button and better product recommendations led to a significant increase in conversions.
Improved Customer Satisfaction: Feedback indicated that users appreciated the clearer, more detailed product information and the ease of finding complementary products.
Key Improvements
1. Larger Product Detail Image
The product detail image was enlarged to provide customers with a more comprehensive view of the product. This change allows users to inspect the product closely, enhancing their confidence in the purchase.
Before: Small, less detailed product images.
After: Large, high-resolution images that can be zoomed in for better detail.
2. Redesigned Add to Cart Button
The Add to Cart button was redesigned to be more prominent and intuitive, ensuring that it stands out and is easily accessible.
Before: Standard-sized button with limited visual impact.
After: Larger, strategically placed button with contrasting colors for better visibility and ease of use.
3. Reconfigured "About This Item" Section
The "About This Item" section was restructured to prioritize the most critical information, making it easier for customers to find what they need to know quickly.
Before: Disorganized and overwhelming text.
After: Well-organized, bullet-point format highlighting key features and benefits.
4. Optimized Recommendations Section
The recommendations section was optimized to showcase products that complement the item being viewed, providing customers with relevant suggestions.
Before: Generic product recommendations.
After: Personalized, algorithm-driven recommendations based on customer browsing history and purchase patterns.
Conclusion
This redesign of the Product Detail Page not only improved the overall user experience but also positively impacted business metrics. By focusing on user needs and optimizing key elements, we successfully created a more engaging and effective product page.
