C.H. Robinson Ecosystem Redesign
Project Overview
Project Role: UX Lead / Creative Director
The C.H. Robinson ecosystem was in need of a comprehensive redesign to modernize the user interface (UI) and enhance the overall user experience (UX). This project aimed to update styles, integrate brand elements, and leverage customer data to deliver a more intuitive and efficient platform for users.
Key Improvements
1. Modernized Styles and Brand Integration
We updated the overall styles to reflect a more modern aesthetic and incorporated C.H. Robinson's brand elements throughout the ecosystem.
Before: Outdated styles and inconsistent branding.
After: Modernized UI with consistent brand integration, creating a cohesive and visually appealing experience.
2. Data-Driven Information Presentation
By identifying key areas where customer data could be utilized, we improved the relevancy and timing of the information presented to users.
Before: Generic information presentation.
After: Tailored information based on customer data, ensuring users receive relevant insights when they need them.
3. Enhanced Data Visualization
We added more graphs and visual data representations to help customers easily digest complex information.
Before: Limited visual data representation.
After: Increased use of graphs and charts, making data easier to understand and act upon.
4. Integration of C.H. Robinson AI
We leveraged C.H. Robinson's AI capabilities to provide customers with the information they need at any point in their journey.
Before: Limited AI integration.
After: Seamless AI assistance throughout the user journey, offering real-time insights and support.
5. UI and UX Overhaul
We updated the underlying UI to enhance the overall UX, ensuring consistent calls to action and intuitive navigation paths.
Before: Disjointed UI and inconsistent user experience.
After: Streamlined UI with consistent calls to action, making it easier for users to find and access the information they need.
Conclusion
The C.H. Robinson ecosystem redesign successfully modernized the platform, leveraging customer data and AI to enhance user experience and engagement. By focusing on key areas such as style updates, data visualization, and consistent UI improvements, we created a more intuitive and efficient platform. This project highlights the importance of continuous innovation and user-centric design in maintaining a competitive edge in the digital landscape.
